The Work You're Not Doing
Good work is table stakes. The assumption that quality creates its own distribution is the most common mistake builders make. Distribution is a separate discipline.
Lessons
Hypothetical Validation
Asking people if they like your idea feels like research. It isn't. There's a hierarchy of signals, and most founders stop at the wrong level.
Silent Failures Are the Loudest
When software fails without telling you, the debugging is always harder — and the lesson is always the same