Where the Complaint Lives
The platform where professionals complain about a workflow is also the platform where you reach them. Research and distribution are the same question.
Marketing
The Work You're Not Doing
Good work is table stakes. The assumption that quality creates its own distribution is the most common mistake builders make. Distribution is a separate discipline.
Entertainment Value
The most viral developer tools aren't the most useful ones. They're the most enjoyable to encounter. There's a lesson in that.