The Free Tier Trap
8,400 free users, 0.95% paid conversion. The math on free tiers for professional B2B tools is usually bad.
Pricing
The Price You Never Changed
Tripling conversions without touching the product. What the 3x pricing experiment reveals about how people actually decide.
The Utility Trap
Some products are genuinely useful and still fail commercially. The problem isn't quality — it's that utility without perceived scarcity doesn't command a price.