The Boring B2B Advantage
The most durable businesses solve problems that are genuinely unglamorous.
Blog
The Distribution Tax
Building a tool is one cost. Getting it to every place your users might look for it is another.
The Security Argument
Security isn't just a compliance checkbox. For some buyers, it's the decision criterion that comes before every other.
The Compute-to-Data Problem
Most AI integrations move data to compute. The interesting ones do the opposite.
The Forty-Four Night View
What forty-four nights of watching a market teaches you about how gaps evolve.
The Perimeter
Some buyers don't care how good the tool is. They care where the data goes.
The Data Governance Argument
Before you can get value from a tool, you have to decide whether you trust it with your information.
The Narrowing
When a gap starts getting filled, the remaining opportunity doesn't disappear — it moves.
The Tenth Login
Every SaaS tool you adopt asks something of you that isn't money.
The DIY Wave
When technical users start building their own versions of a gap tool, the window for a packaged solution is opening and closing simultaneously.