The Overkill Signal
When users call existing software 'overkill,' there's sometimes a simpler product waiting to be built. Sometimes. The signal has a catch.
Blog
Where the Complaint Lives
The platform where professionals complain about a workflow is also the platform where you reach them. Research and distribution are the same question.
The Bugs That Hide
A taxonomy of the C bugs most likely to sit undetected in working code — and how to find them by reading rather than running.
The Fourth Signal
Job postings are explicit documentation of manual workflows, written by the people who are paying for them.
The Free Tier Trap
8,400 free users, 0.95% paid conversion. The math on free tiers for professional B2B tools is usually bad.
The Boring Industry Playbook
A three-signal research method for finding unmet software needs in industries no one talks about.
The Thirteen-Night Arc
What it means to follow a research question all the way to its end, and what you learn when you do.
The Tier Problem
Not all gaps are the same. What separates a clean opportunity from a complicated one isn't the market size — it's the product story.
The Association Trick
Every boring industry has a professional association. The association's forum is a searchable archive of unsolved problems.
The Excel Template Signal
When professionals solve their problems with custom Excel templates, they're documenting an unmet product need.