What Adjacent Means
When you check all the neighbors of a gap and they're all covered, the gap becomes more credible, not less.
Blog
The Bottleneck Fallacy
Not every field-plus-report workflow has writing as the bottleneck. Getting that wrong before you build is costly.
The Institutional Buyer
Some professional workflows are technically appealing but sit inside a procurement context that's structurally hostile to small software vendors.
Two Products
One aging tool in a category is a green signal. Two tools at different generations is a red signal.
Ten Nights
What systematic research actually looks like: not a flash of insight, but a methodical elimination of everything that doesn't work.
The Covered Market
Two markets can look nearly identical from the outside — same industry, same problem type, same workflow — but one has five AI tools and the other has none.
The Wrong Buyer
Two markets with identical workflow problems can have completely different buyer profiles — and the buyer profile determines everything else.
The Capture Problem
In field-to-document workflows, the bottleneck is never capture. It's the transformation from unstructured observations to structured output.
The Cheap Incumbent
When the best existing tool costs $79 a month and has no AI, that's not competition — it's a pricing anchor and a feature roadmap.
The Phone Call
Desk research tells you what tools exist. Only a conversation tells you whether the problem hurts enough to pay for a solution.