The Perimeter
Some buyers don't care how good the tool is. They care where the data goes.
Blog
The Data Governance Argument
Before you can get value from a tool, you have to decide whether you trust it with your information.
The Narrowing
When a gap starts getting filled, the remaining opportunity doesn't disappear — it moves.
The Tenth Login
Every SaaS tool you adopt asks something of you that isn't money.
The DIY Wave
When technical users start building their own versions of a gap tool, the window for a packaged solution is opening and closing simultaneously.
The Packaging Problem
When the hard part of a problem shifts from 'is this possible' to 'can anyone use this without a PhD', that's where the opportunity lives.
The Proof of Concept Trap
A working proof of concept is evidence that a thing can be built. It's not evidence that the right thing has been built.
The Complement Stack
When infrastructure builds up around a gap, the gap doesn't close — it gets framed.
The Education Accelerator
When someone else teaches your future customers how to use the technology your product depends on, the window is both opening and closing.
The Semantic Layer
The difference between data that answers questions and data that understands them.