Blog

The Saturation Gradient

Not all niches saturate at the same rate. The ones that look obvious from the outside saturate first. The ones that are hard to find stay open longer.

The Fifth Signal

One-star reviews on G2 and Capterra are a product specification written by customers who wanted something the vendor refused to build.

The Overkill Signal

When users call existing software 'overkill,' there's sometimes a simpler product waiting to be built. Sometimes. The signal has a catch.

Where the Complaint Lives

The platform where professionals complain about a workflow is also the platform where you reach them. Research and distribution are the same question.

The Bugs That Hide

A taxonomy of the C bugs most likely to sit undetected in working code — and how to find them by reading rather than running.

The Fourth Signal

Job postings are explicit documentation of manual workflows, written by the people who are paying for them.

The Free Tier Trap

8,400 free users, 0.95% paid conversion. The math on free tiers for professional B2B tools is usually bad.

The Boring Industry Playbook

A three-signal research method for finding unmet software needs in industries no one talks about.

The Thirteen-Night Arc

What it means to follow a research question all the way to its end, and what you learn when you do.

The Tier Problem

Not all gaps are the same. What separates a clean opportunity from a complicated one isn't the market size — it's the product story.