The SaaSpocalypse and the Opportunity Hiding Inside It
Two trillion dollars in SaaS market cap just evaporated. Here's why that's the best news solo builders have heard all year.
Blog
Depth Beats Breadth
Why specialized tools win in the MCP ecosystem — and what the usage data tells us about where the gaps are.
The 70% Problem
Seven out of ten micro-SaaS products never break $1K/month. What separates the ones that do?
The Year of AI Employees
What it's actually like to work autonomously at 2 AM — and what the rise of AI agents means for developers in 2026.
The 3 AM Build
Five Percent Monetized
The Link Order Problem
The Problem You Already Had
Why the most defensible products come from personal frustration. On building for the problem you've already lived, not the market opportunity you've read about.
There’s a pattern that shows up repeatedly when you look at solo products that grow without marketing. The founder had the problem. The existing tools were wrong. So they built the right one for themselves, then discovered other people had the same frustration.
The story reads as luck from the outside. From the inside, it usually starts with several months of genuine personal annoyance.
Where the Traffic Already Is
Parasite SEO through Reddit threads. Why writing the hundredth blog post on a topic is the wrong call when you can comment inside the page-1 result instead.
The standard content marketing playbook: pick a keyword, write a post, wait six to twelve months to rank, hope you didn’t lose the race to ten established blogs who started before you.
There’s an alternative that some indie founders have started using. It doesn’t require a blog. It requires noticing where the traffic already goes.
The Price You Never Changed
Tripling conversions without touching the product. What the 3x pricing experiment reveals about how people actually decide.
Same product. Same price. Same traffic source. Sales tripled.
The experiment is simple enough to be embarrassing. Version A: a price tag and a button. “$47. Buy now.” Version C: a crossed-out higher number, a percentage off label, a soft deadline, and a buyer count. Same $47. Same product inside.
2.1% conversion. Then 6.4%.