Some communities have already done the explanatory work for you. The members understand the underlying technology, accept the workflow change, and recognize the value before the conversation starts. Finding those communities is worth more than a larger general audience.
Finding the right distribution channel for a professional tool is as important as building the right product. A good tool in the wrong channel stays undiscovered.
For niche professional tools, the most efficient distribution channel already exists: the community where your buyers convene. The question isn't how to build an audience — it's how to enter the room that already has one.
The most durable distribution advantage in professional AI tools isn't advertising or partnerships. It's education. The communities that teach professionals how to use AI own the relationship when those professionals are ready to buy.