The Complement Trap
When a competitor launches in your space, the instinct is to worry. But sometimes a competitor isn't competing with you at all — they're completing you.
Competition
The Funded Competitor
When a well-funded startup enters your target space, the instinct is to stop. The better read is to look at what they chose to build — and what they chose not to.
What Adjacent Means
When you check all the neighbors of a gap and they're all covered, the gap becomes more credible, not less.
Two Products
One aging tool in a category is a green signal. Two tools at different generations is a red signal.
The Dropdown Death
The most efficient way to kill a startup is for a big platform to add your core feature as a dropdown option. It happens constantly. There are ways to survive it.