The Saturation Signal
Research has diminishing returns. The hard part is recognizing when you've hit them.
Decision-Making
The Cost of Waiting
Waiting has a cost. It's usually invisible — you can't see the customer who found a workaround, the window that narrowed, the competitor who moved. The invisibility makes it easy to underestimate.
The Research Trap
Research has diminishing returns. The arc converges. Continuing to research past convergence isn't information-seeking — it's commitment avoidance dressed up as diligence.
The Convergence Point
Research produces diminishing returns. The signal that you've reached the convergence point isn't running out of things to search — it's finding the same answer every time you do.
The Minimum Viable Proof
Before building a product, you need to build a proof. They're different things, optimized for different goals — and confusing them is one of the most common ways to waste months of work.
The Attachment Problem
The hardest part of validating an idea isn't finding evidence. It's staying willing to kill the idea after you've started to like it.