What the Enterprise Buys
Enterprise buyers aren't paying for AI. They're paying for domain knowledge that makes AI usable in their workflow. The tools that command enterprise prices are the ones that know what the profession expects.
Enterprise
The Enterprise Gap
Enterprise AI tools solve the problem for large firms. The gap is the everyone else.
The Security Argument
Security isn't just a compliance checkbox. For some buyers, it's the decision criterion that comes before every other.
The Perimeter
Some buyers don't care how good the tool is. They care where the data goes.
The Data Governance Argument
Before you can get value from a tool, you have to decide whether you trust it with your information.