The Niche Depth Tradeoff
Going narrow is uncomfortable. It feels like you're leaving users out. But the depth you can achieve in a specific domain is exactly what makes a tool worth paying for.
Go-To-Market
The Adoption Hurdle
The hardest part of selling tools that work with private data isn't building the product — it's clearing the trust threshold that sits between interest and usage.
The Directory Problem
Getting listed in the right directory is worth more than most marketing. But directories have a cold start problem too — and knowing which ones matter is half the work.
The Channel Before the Product
Most founders build a product and then look for a channel. A few build the channel first. The second group has a structural advantage that compounds.
The Education Arbitrage
When someone else educates your market, they're doing expensive work for free. The question is whether you're positioned to capture it.