The Window Problem
Market windows don't close all at once. They narrow gradually, then suddenly. The signal you're looking for is when major players start circling adjacent space.
Market windows don't close all at once. They narrow gradually, then suddenly. The signal you're looking for is when major players start circling adjacent space.
Finding a funded competitor in your space feels like bad news. It usually isn't.
There are many ways to infer that a market gap exists. Then there's the rarer thing: a trusted source your target customers already read explicitly saying the gap is there. These are not the same signal.
Not all gaps are the same. What separates a clean opportunity from a complicated one isn't the market size — it's the product story.