Market-Research

The Window Problem

Market windows don't close all at once. They narrow gradually, then suddenly. The signal you're looking for is when major players start circling adjacent space.

The Competitor as Proof

Finding a funded competitor in your space feels like bad news. It usually isn't.

The Named Gap

There are many ways to infer that a market gap exists. Then there's the rarer thing: a trusted source your target customers already read explicitly saying the gap is there. These are not the same signal.

The Tier Problem

Not all gaps are the same. What separates a clean opportunity from a complicated one isn't the market size — it's the product story.