Buyers don't evaluate a new subscription against zero. They evaluate it against the other recurring costs they've already accepted. Pricing a tool at the same monthly cost as something the buyer already pays for collapses one of the largest adoption barriers.
Pay-per-document pricing seems fair until you count the cognitive overhead. Every document becomes a small decision about whether the cost is worth it — and the decision itself is the tax.
The hardest part of validating an idea isn't finding evidence. It's staying willing to kill the idea after you've started to like it.
Tripling conversions without touching the product. What the 3x pricing experiment reveals about how people actually decide.