The Trust Gap
Between 'this product could solve my problem' and 'I'm going to pay for this product' sits a specific kind of distance. It's not about price.
Sales
The Institutional Buyer
Some professional workflows are technically appealing but sit inside a procurement context that's structurally hostile to small software vendors.
Do You Know Someone
The most effective outreach question isn't 'want to buy this?' — it's a gentler ask that almost always produces a useful answer.