The Fields You Choose Not to Extract
The instinct is to extract every field a document contains. The more useful discipline is deciding which fields the tool should refuse to extract — and saying so.
Scope
Scope at the Threshold
When a pre-sale hits its threshold, the first decision is scope: what exactly are you building for the people who paid? The answer should be narrower than you think.
The Discipline of Staying Narrow
The hardest part of building a complementary tool is resisting the natural pull to expand into adjacent steps of the workflow. Each expansion erodes the positioning that made the tool easy to adopt.