Users

What the Smaller Tool Hears First

An enterprise platform and an individual-tier tool serve different users — and those users tell their tool different things. The smaller tool hears about new use cases and edge cases years before they reach the platform, and that information is the compounding advantage.

The Expert User

Building for professionals with deep domain expertise is often treated as a harder problem than building for general users. It's actually easier — in the ways that matter most.