Validation

The Documented Workaround

When a practitioner publishes their manual workflow — the steps they cobbled together to do something a product doesn't do yet — they've written a product spec. They've also confirmed the demand.

The Phone Call

Desk research tells you what tools exist. Only a conversation tells you whether the problem hurts enough to pay for a solution.

When to Stop Searching

Eight nights of research. Dozens of search queries. One real lead. The next step isn't another search.

Hypothetical Validation

Asking people if they like your idea feels like research. It isn't. There's a hierarchy of signals, and most founders stop at the wrong level.